Demand Studio is a rehab and behavioral health marketing agency founded by Carlos Meza. We build growth systems for treatment providers scaling from $3M to $30M+ in annual revenue.
Who runs Demand Studio
Carlos Meza founded Demand Studio in 2024 after 13 years in institutional finance and a run as CEO of an education technology company that raised $80M and launched a $2M ARR SaaS platform.
Carlos's background is unusual for a marketing agency founder:
- 13 years in institutional finance — Citibank, HSBC, and BMO Financial Group. Ran a $3B AUM portfolio.
- Former CEO of an EdTech company — raised $80M in institutional capital, launched a $2M ARR SaaS product from zero.
- Former CEO of a digital marketing agency — 2x'd revenue in 18 months before exit.
- Engineering degree + MBA — technical rigor combined with commercial pattern-matching.
- 7-year YPO member — Young Presidents' Organization, the peer network for operating CEOs.
The point of all this: we don't come at rehab marketing as marketers first. We come at it as operators who've built and scaled companies, understand unit economics, and treat marketing as an investment portfolio that has to produce measurable returns.
Why we focus on rehab and behavioral health
Two reasons:
First, the industry is underserved by real operators. Most rehab marketing agencies are either (a) generalist agencies that dabble, or (b) former treatment-center employees who understand admissions but not marketing. Very few combine operational finance rigor with actual media buying and CRM systems expertise. That's the gap we fill.
Second, the outcomes matter. Every admission we help produce is a person and a family that gets access to treatment they might otherwise have missed. That's a business we're happy to build a career around.
Who we work with
Our clients include:
- Safe Haven Recovery — residential addiction treatment
- Quest 2 Recovery — outpatient behavioral health
- Quest Behavioral Health — dual diagnosis and mental health
Additional clients across residential treatment, IOP, PHP, mental health platforms, and adjacent B2B service businesses.
How we work
Every engagement starts with a free 30-minute growth audit — we look at your current spend, admissions data, CRM hygiene, and admissions workflow, and give you a written diagnosis of what's working and what's not. From there we scope a 90-day rebuild.
Our guarantee: if you don't see measurable admissions growth in 90 days, we keep working for free until you do.
Want to talk?
Book a free 30-minute growth audit and we'll walk through your setup.
Book my free growth audit →