Quest 2 Recovery is an outpatient behavioral health treatment provider. Demand Studio led a full-funnel marketing rebuild covering positioning, paid campaigns, intake automation with insurance qualification, and referral network development.
The starting state
Quest 2 Recovery had strong clinical outcomes but the marketing function was under-built for the size of the operation. Paid campaigns were producing intermittent lead flow. The intake process wasn't qualifying by insurance, which meant a meaningful portion of admissions team time was spent on leads who couldn't afford care. Referral relationships existed informally but weren't being tracked or nurtured systematically.
What we built
- Positioning refresh — sharpened clinical differentiation for the outpatient IOP and PHP programs, updated website copy, and rebuilt service pages.
- Insurance-qualified intake — every inquiry passes through automated insurance qualification before reaching a counselor.
- Multi-channel paid campaigns — Google, Meta, and Bing structured for admissions attribution.
- Referral network CRM — systematic tracking and nurture for interventionists, EAPs, primary care groups, and discharge planners.
- Admissions team enablement — playbooks, weekly review rhythm, and daily reporting.
The outcome
Quest 2 Recovery moved from ad-hoc marketing to a systematic acquisition and admissions function. Referral pipeline visibility improved, insurance-qualified lead volume increased, and the admissions team was able to focus counselor time on the leads most likely to admit.
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