Safe Haven Recovery is a residential addiction treatment center in California. Demand Studio audited and rebuilt the admissions funnel, launched compliant Google and Meta campaigns, installed CRM automation, and trained the admissions team on a new workflow.
The starting state
When we engaged with Safe Haven Recovery, the marketing spend was producing leads but the admissions team was overwhelmed by unqualified traffic. Cost per lead was reasonable on paper but cost per admit was well above industry norms. Attribution was unclear — no one could point to which channel was actually driving admits vs. burning budget.
What we built
- Intake funnel rebuild — pre-qualification by insurance, level of care, and geography before any lead reached the admissions team.
- Compliant paid campaigns — restructured Google and Meta accounts, LegitScript-safe creative, tighter negative keyword lists, and new landing pages.
- CRM automation — lead routing rules, SLA-based counselor assignment, automated follow-up sequences for leads not reached on first contact.
- Admissions playbook — standardized script, cadence, and handoff to insurance verification, so every counselor worked leads the same way.
- Attribution and reporting — weekly dashboard tying every admission back to source channel, campaign, and creative.
The outcome
Within the first 90 days, Safe Haven Recovery saw measurable improvements across the funnel: higher lead-to-admit conversion, lower cost per admit, and cleaner attribution enabling the marketing team to actually rebalance spend based on data. The admissions team's daily workload became more predictable and the compliance risk on paid channels dropped meaningfully.
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